Co-Founder & Chief Executive Officer,
Love Story: Subaru and Partners Take the High Road
Not all marketing partnerships are effective or enduring. The best collaborations are focused on reinforcing brand values, like Subaru’s connection to the great outdoors and its zero-landfill initiative. Carmichael Lynch, long-time AOR, and Chimani, mobile app pioneer, joined forces to bring mobile innovation to the brand by providing enhanced experiences around National Park visits, from trip planning to VR. A new focus includes reducing waste, saving money and resources in time to celebrate the National Park Centennial birthday bash!
About Kerry Gallivan
Kerry is an entrepreneur, innovator, educator and explorer. He has spent over 25 years working with emerging technologies such as developing a primitive email-based health network in Africa and Southeast during the early 90s, creating web-based behavioral change solutions at Boston University School of Public Health during the dot-com boom, and championing the one-to-one laptop initiative and state-wide broadband connectivity schools all throughout Maine. In 2010 he founded Chimani – the leading mobile app platform which helps millions of national park visitors better plan and experience their trips.