George Sargent

President, Boston,

Havas Media Group

About George Sargent

George serves as President of Havas Media Boston and leads the integrated Havas Village team serving Fidelity Investments. George oversees the satisfaction and growth of clients and employees, driving his teams to deliver client-centric solutions focused on creating meaningful connections with consumers.

George has been with Havas Media since 2013 and previously served as Group Media Director for Fidelity Investments. His publishing experience (WSJ Digital), and roles in ad tech (YuMe, Digilant) give him a broad understanding of supply-side media economics and the evolving approaches to media transaction. George’s unique background allows him to bridge the gap between content owners, platforms and marketers, creating idea-led strategies that leverage the broad spectrum of tools and transactions that marketers have at their disposal.