Chief Marketing Officer,
State Street Global Advisors
About Stephen Tisdalle
Prior to joining OppenheimerFunds, Stephen was Managing Director at Ogilvy & Mather in New York overseeing the Strategic Marketing Services Consulting. He oversaw brand and marketing strategy, performance measurement and CRM for the agency’s largest Agency of Record (AOR) accounts such as BlackRock, Barclays, British Airways, Cisco, IBM and UPS.
Before joining Ogilvy, Stephen served as Head of Saffron Brand Consultants, managing their U.S. business and implementing major brand strategy assignments for Goldman Sachs, Bain & Co, KPMG and Swiss Re. Previously, Stephen was Strategy Director for IBM Global Services where he led the major transformation and repositioning of IBM’s services business. Before IBM acquired PwC Consulting, Stephen was Director, Strategy & Change Practice where he led and implemented major change management strategies for British Airways, Galileo, HP, OneWorld Alliance and the STAR Alliance.
Stephen earned his M.A. in History from the University of California, Los Angeles and his B.A. (Hons) in History from the University of British Columbia.