Guy Lake
Head of Fantasy Sports,
Yahoo!
Live the Fantasy
Roughly a quarter of the U.S. population is getting ready to play Fantasy Football, including millions of women. Most people are playing for money. Everyone wants to be part of the action. The experience is all consuming and Yahoo is one of the most popular portals. Smart marketers are becoming part of the core fantasy experience and Yahoo will share some of the most successful cases.
About Guy Lake
Guy Lake is a product director at Yahoo, where he leads the team responsible for Yahoo Fantasy Sports. He works with Yahoo’s engineers, designers and marketers to craft the best user experiences for fantasy sports players across all devices. Guy has led efforts on Yahoo Fantasy Sports that resulted in back-to-back Fantasy Sports Trade Association (FSTA) awards for Best Full-Season Fantasy Game and Best Fantasy Mobile App for three years in a row. Prior to this role, Guy was a senior product manager for Citizen Sports’ fantasy apps on Facebook. Before joining Yahoo in 2010, he managed product, content and community development for FANIQ, and previously served as a fantasy basketball and baseball columnist at ESPN.
Guy is a board member of the Fantasy Sports Trade Association. He holds a B.A. in English from the University of Massachusetts, Amherst and a M.A. in English Education from Columbia University.
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