MediaMath Chief Executive Officer Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. 

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands.

Previously, Joe was founder, president and chairman of Poindexter Systems / [x+1]. He also incubated Right Media, and as a managing member of Occam’s Razor, shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy.

His early career was spent as an investment banker, where he developed his expertise in quantitative analysis and market dynamics, and he remains an active New York technology investor whose portfolio includes AppNexus, AdSafe, 33Across, C3Metrics, Hashable, Accordant and Spruce Media.

Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science.