Greg James

Havas Media

Global Chief Strategy Officer

@Greg_James

Greg James is the Global Chief Strategy Officer for Havas Group Media, overseeing insight and data informed strategy for clients across the organization. He has a background in creative and content marketing that informs his integrated approach to client consulting.

Prior to his global role, Greg was Chief Strategy Officer for Havas Media in the USA. During this time, Havas Media North America reached record growth levels. He was part of the management team that led Havas to win Agency of the Year in 2017 from both AdWeek and MediaPost, achieved a #1 RECMA score, and launched Havas Health Media, which now handles over $1B in media spend.

In 2018, he joined the worldwide leadership team as Global Chief Strategy Officer and is focused on improving the strategic output across the network. Greg spearheaded a thought leadership initiative around media effectiveness under the banner ‘Meaningful Media’, and in 2019 rolled out a completely new approach to media from Havas, which focuses on Media Experience [Mx] to tackle the complexity clients face in media around the world.

Beyond Havas, he is active in the community as a Board member of the Lower Manhattan Cultural Council, acts as an advisor to an e-commerce startup in home decor, and enjoys spending time with his husband in their native homelands (UK and Portugal respectively).

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