Adam Petrick is the Global Director of Brand and Marketing for PUMA, one of the world’s most recognizable sports brands. He is responsible for the brand’s creative and advertising efforts across the globe and has been instrumental in the brand’s most recent success. In particular, he oversaw the signing of key celebrity ambassadors and creative brand partners, like Rihanna and Jay-Z, as well as the re-introduction of PUMA into the Basketball category.

This year, he also spearheaded the launch of PUMA #REFORM. The brand’s social justice platform enables PUMA ambassadors from the worlds of sports, music, and entertainment to advocate for issues and champion causes to promote an agenda for change through fashion and action.

Over the course of his 19-year career with PUMA, Adam has held several senior brand and marketing positions within the global and regional offices of PUMA and propelled the transformation of the brand’s approach to the digital space.