Barbara Goose

John Hancock

Chief Marketing Officer


Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife. There, she leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans.

Barbara joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she was Global Chief Marketing Officer.

With more than 20 years of experience in the digital marketing space, Barbara was President of DigitasLBi Boston and Detroit, and was responsible for the overall growth of both offices as well as the strategy and execution of client programs.

Barbara serves on the board of Cradles to Crayons and previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center.

Barbara earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University.

Thank You To Our Partners

Presenting Partner

Gold Partner

Silver Partners

Bronze Partners

Media Partners