Pat LaCroix

Head of Global Media & Sponsorship

Bose Corporation

Pat LaCroix leads Global Media & Sponsorships for Bose Corporation. In this role, Pat manages all relevant agency partners, overall media strategy & investments and major partnerships across the world including the NFL, Rory McIlroy, F1, USSA and notable music/entertainment relationships.

Prior to joining Bose in 2014, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level roles in the media departments of both Mediahub/Mullen and Havas Media Boston servicing blue chip accounts such as Fidelity, Goodyear and National Geographic.

Pat currently resides in Westborough, MA with his wife, Tracy, and three young children.