Jade Watts
Executive Director
Mediahub
Jade has 20+ years of media planning and buying experience across many verticals and all channels of media, including travel, retail, QSR, and financial services brands.
Jade went completely digital in 2004, focusing on search, display, and affiliate marketing for Wells Fargo, Barnes & Noble, Citibank, Target, and Cabela’s, among others. Jade also spent time in New York City as the digital director at Carat, promoting digital integration and leading strategic digital efforts on Kohler, Cablevision, and Re/Max.
Prior to Mediahub, Jade led all digital efforts on Choice Hotels International. Now, at Mediahub, Jade is the executive director of the Boston office, responsible for 200+ employees, the ad operations of the office and new business. She’s been with Mediahub for eight years, running key businesses such as JetBlue, JetBlue Card, L.L.Bean, Chipotle, and Wyndham Hotels, across all key mediums.
Jade’s passions are data and building tech stacks for clients. She has successfully built and executed a handful of tech stacks for some of our largest clients, including JetBlue, driving tangible business results.