Dave Edelman is the Senior Lecturer of Business Administration at Harvard Business School. Previously, he was the Chief Marketing Officer at Aetna. Dave leads the research, design, development, and delivery of all marketing activities across the business. He works closely with our segment leaders to advance the Aetna brand and deepen the company’s digital and consumer-centric marketing to drive profitable growth. During his tenure at Aetna, Dave has been named one of the world’s most influential CMOs, as well as one of the 25 most interesting CMOs to follow on Twitter for healthcare, digital and technology. Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients’ roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey’s Marketing and Sales practice. Prior to McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for the Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG’s “Segment-of-One Marketing” and “E-commerce” practices. Dave received his bachelor’s degree in Economics from Harvard College and his MBA from Harvard Business School. David is a known thought leader in marketing, with over one million followers as an influencer on LinkedIn. He speaks at many marketing conferences and has published two lead articles in the Harvard Business Review.