Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife.
Ms. Goose leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans.
Ms. Goose joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she had been Global Chief Marketing Officer.
Previously, Ms. Goose, who has more than 20 years of experience in the digital marketing space, had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs.
Ms. Goose serves on the board of Cradles to Crayons and previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center.
Ms. Goose earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University.
Youth Poet Laureate
Producer & Director, Netflix Series: "Self Made: Inspired by the Life of Madam C.J. Walker"
Former White House Social Secretary, Activist, Community Organizer
Attorney General of Massachusetts
CEO & Chairman, Hill Holliday
Journalist & Anchor, WBZ-TV
Musician, Songwriter, Composer
Pulitzer Prize-winning Reporter, The Washington Post; Author, "A Very Stable Genius"
Former EPA Administrator; President and CEO, NRDC
Reporter, The Washington Post
Terrie & Bradley Bloom Artistic Director, American Repertory Theater
Gold Medal Gymnast & Advocate
Writer, Political Activist, Feminist
Co-founders and CEOs, theSkimm
The Boston Globe's Meredith Goldstein will be moderating the M.A.D. Love segment, in which three Mother-And-Daughter pairs will share the stage to talk about life, love, challenges and how they have learned to see the world from each other’s perspective.
M’Girl’s percussive based hand drum songs blend harmonies into a contemporary gospel style, reflecting both their cultural practice and their personal story of home. Led by Renae Morriseau, their music reflects their personal journeys and cultural world views held respectfully by each M’Girl living within the urban environment of the lower mainland of British Columbia, Canada. M'Girl will be performing along with Sheila Maracle, the Toronto-based composer and singer for their song Eyes Wide Open.
© The Ad Club 2022