Vice President, Marketing, John Hancock Insurance

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Ms. Laura Vail Wooster is vice president and head of Marketing for John Hancock Insurance. In this capacity, Ms. Wooster leads a team responsible for advertising, communications, creative services, customer experience, digital marketing and strategy, marketing promotions, and public relations. Her team has won numerous industry awards for their innovative digital and marketing campaigns, and in 2015 launched an industry-first life insurance solution with an integrated wellness program in partnership with Vitality, to national acclaim.

Ms. Wooster has deep experience in the financial services industry having taken on roles of increasing responsibility at John Hancock, and previously in banking, for more than 20 years. She uses her broad understanding of advertising, communications, digital marketing, event planning, management, market research, public relations, and strategic marketing, to create meaningful campaigns that drive business results.

Ms. Wooster holds an M.B.A. from the Stern School of Business at New York University and a B.A. from Dartmouth College. She is on the Boards of the Powers Music School in Belmont and the Global Women’s Alliance at JH, and has been an active volunteer for her church, the Belmont Public Schools, Dartmouth College, and Dana Farber/Jimmy Fund (Rally for Cancer).