Executive Vice President, Chief Planning Officer, Saatchi & Saatchi Wellness

Kristin currently heads up the brand planning discipline at Saatchi & Saatchi Wellness, where she uncovers provocative insights and devises compelling strategies that form the basis for communications campaigns. Current clients include Pfizer, Roche/Genentech, Abbott, AbbVie/Humira, Boehringer Ingelheim, Sanofi/Chattem, Merial, Merck/Serono, and Nestle.

Before getting into the health and wellness space, Kristin headed up the planning disciplines at three different consumer ad agencies — Saatchi & Saatchi, Arnold, and Deutsch — where she worked on big brands such as VW, Royal Caribbean, Hershey, Miller Beer, Pampers, Tide, Cascade, Crest, Olay, Yoplait, Cheerios, Wheaties, and Pillsbury.

While working at these consumer agencies, Kristin had the opportunity to work on a number of health related brands such as Excedrin, Tums, and Nicorette, as well as the widely acclaimed anti-tobacco Truth campaign, which was credited with a steep decline in teenage smoking. She found herself being drawn more and more to the health and wellness arena, particularly since her undergraduate degree is in Biology, and she has a Masters in Public Health in Epidemiology and Biostatistics. Her current role at Saatchi & Saatchi Wellness provides her with a wonderful opportunity to bring together her dual passions for both brand planning and health.