Executive Vice President and Chief Marketing Officer, c2b solutions

Brent Walker is the Executive Vice President and Chief Marketing Officer of c2b solutions, which helps health care organizations achieve their goals through consumer insights, tools and expertise. As Chief Marketing Officer, Brent’s primary responsibilities include leading marketing strategy and execution for c2b solutions, development of c2b solutions’ proprietary consumer segmentation model and insights products, research on healthcare consumers’ motivations and behaviors, and providing marketing guidance to clients. c2b solutions’ clients span channels of health care, including hospitals, health insurance companies, retail pharmacy, prescription and OTC medicine manufacturers and employers seeking to improve the wellbeing of their employees.

Prior to starting c2b solutions in 2012, Brent spent 20 years in marketing at P&G in its healthcare division, leading brands, customer marketing and psychographic segmentation modeling for both Pharmaceuticals and OTC businesses.

Brent has delivered a variety of publications and industry presentations covering critical healthcare marketing topics, including consumer satisfaction, ecommerce, market research, physician and patient behavior change, and retail habits and practices. His work has most recently been covered in Forbes, The Commonwealth Fund, Population Health News and Hospitals & Health Networks (H&HN).

Brent started with P&G in 1992 after graduating with honors from Miami University in Oxford, Ohio, where he received his Bachelor of Science in Business.