Copywriting Essentials+
February 25, 2016
This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t.
Social & Content Strategies For Brands: Building The Right Foundation
March 4, 2016
Explore a common strategic framework that can lead to the development of the right social media and content strategy for your brand.
Social Media for the C-Suite
December 10, 2015
In this course, we’ll take a step back and look at the role social media plays in the lives of consumers, as well as its role in the building of brands.
Introduction to UX Design for the Brand Experience
December 2 & 9, 2015
Every interaction with a brand is part of the overall user experience. Well designed touch-points offer opportunities to build and strengthen brand resonance.
Building a Strong Media Plan: Finding the Right Balance Between Traditional & Digital
OCTOBER 7, 2015
With an ever expanding number of digital options, traditional media are under increasing scrutiny to justify their place on the plan.
Copywriting Essentials+
October 28, 2015
This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t.
So You Want to Be an Account Supervisor?
October 29, 2015
Moving to the Supervisor level in Account Management is one of the biggest steps an account person makes in their career.
Creative Concepts
Creative Concepts What’s this course about? Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. Your ability to concept, and generate ideas on all platforms, stages and screens are what sets you apart. This course will help you learn how to come up with ideas and how…
Creative Concepts – Fall 2019
Oct 1, 8, 15, 22, & 29 | Nov 5, 12, & 19
This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own.
Copywriting Essentials
October 29, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.