What’s this course about?
When you look up the word ‘idea’ in the dictionary you’ll find definitions like: something you imagine in your mind or a formulated thought or opinion. It can feel like such an undefinable, elusive thing. And there are endless conversations whether something is or isn’t ‘an idea’. Let alone whether it’s good, relevant, been done before, and so on.
The ideation process can feel like a very frustrating, subjective journey. But your ability to consistently create great ideas to solve business problems in innovative ways is what makes you so valuable.
Whether you’re a current creative, thinking about a career change, or just want to flex some new muscles in your brain, this course is for you. No worries if you don’t have an art or copy background.
This 8-week online course will help you learn methods of ideation, dynamics of ideas and innovative ways of bringing them to life. And you’ll be ideating across all mediums and platforms. We’ll meet once a week in the evening for two hours. Each week we’ll do in-class exercises, and you’ll have take-home assignments, both alone and in collaboration with others if desired. 6 weeks will be group classes and 2 weeks will be 1:1 consults.
Who will be teaching the course?
Global Creative Directors & Digital Strategists
Identical twin sisters Tris and Kat Gates come from a family of artists and educators and have over 20 years in the advertising industry at both leading creative agencies and high-tech companies in the US, the UK and Europe. Their knowledge and experience spans from strategic development through execution across all digital platforms with innovative solutions. Including expertise in content creation and influencer marketing. They have led teams globally, winning numerous awards from Effies to Lions. Their passion is creative problem-solving that goes beyond making ads, to building ideas that matter to people and communities, driving measurable impact from brand affinity, performance metrics and engagement. In their free time, they build ideas for non-profit organizations, play music and produce digital content for multiple platforms with over 20,000 subscribers.