What’s this course about?

In this workshop, we’ll explore a common strategic framework that can lead to the development of the right social media and content strategy for your brand.

By understanding how to marry consumer insights and platform demographics to your overarching brand position and broader marketing strategy, you can effectively turn content and its distribution through social media into a business driver.

Takeaways:

• Ability to build a social media strategy grid to identify brand opportunities
• Understanding of each platform from a business perspective
• Knowledge of digital audience behaviors for persona building

Josh Green

VP Director Social and Content Systems

Arnold Worldwide

Joshua Green is VP of Digital Strategy at Arnold. His experience includes developing consumer-facing online and mobile products and helping create the organizational changes to realize them. He has designed near and future-states for customer service systems, created new products and editorial practices for content companies, run influencer and digital campaigns, and created and run original consumer research projects using custom-built research techniques.

Josh holds a PhD in Media Studies from the Queensland University of Technology, having written 300-pages about Dawson’s Creek and Australian television. He is a big fan of home cooking and mass transit.