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Monthly Archives: January 2016

Measuring Your Social Media ROI: Analytics That Matter For Social Media & Content

PastBy The Ad ClubJanuary 7, 2016Leave a comment

May 20, 2016
After building a strategy and populating your system with content, it’s important to understand which metrics can diagnose the health of what you’ve built.

Designing The Right Social Content

Past, Spring 16, UncategorizedBy The Ad ClubJanuary 5, 2016Leave a comment

April 26, 2016

Once you understand how to build a social media and content strategy, it’s essential that you populate it with the right content.

Creative Concepts – Spring

Past, Spring 16, UncategorizedBy The Ad ClubJanuary 4, 2016Leave a comment

April 7 – May 26, 2016
Now-a-days, great advertising can be anything from a TV spot to a Bus Wrap to a viral video to a smart phone app to announcing that you will be closed on Black Friday (Thanks REI). But the one thing that all great advertising has in common is that it looks at the world from a different angle.

Maximizing Strengths for Leadership

Class, Fall 15, PastBy The Ad ClubJanuary 3, 2016

March 31, 2016

The most successful seasoned executives have a well-defined leadership brand and a very effective way of managing relationships in the workplace.

Copywriting Essentials+

Class, Past, Uncategorized, Winter 16By The Ad ClubJanuary 2, 2016Leave a comment

February 25, 2016
This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t.

Social & Content Strategies For Brands: Building The Right Foundation

Past, Spring 16, UncategorizedBy The Ad ClubJanuary 1, 2016Leave a comment

March 4, 2016

Explore a common strategic framework that can lead to the development of the right social media and content strategy for your brand.

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