Melanie Boulden
Global Head of Marketing and Brand Management

As a member of Reebok’s executive leadership team, Melanie holds the most senior marketing role within the company. She is responsible for Reebok’s marketing vision, strategy and execution globally. Melanie joined the organization in May 2018 to spearhead the brand’s revitalization, reigniting Reebok’s connection to fitness, pop culture, fashion and entertainment.

Prior to joining Reebok, Melanie was Senior Vice President of Global Marketing at Crayola. She led the company’s marketing organization in the areas of consumer insights, product innovation, portfolio management, marketing communications and consumer affairs. Previously, she spent eight years at Kraft Foods in various positions of increasing responsibility. Melanie also held senior marketing roles at Henkel Consumer Goods and was selected for a global expat assignment at Henkel’s headquarters in Düsseldorf, Germany.

Melanie received a Bachelor of Science degree from Iowa State University. She was captain of the women’s basketball team and the 1994 Female Student-Athlete of the Year for her accomplishments on and off the basketball court. She received her Master of Business Administration from The University of Iowa, with concentrations in marketing and finance.