The Marketing to a Diverse Audience Award recognizes brands and their marketing partners that are creating campaigns that demonstrate a unique understanding of a diverse audience or community.
Entrants should provide examples of a marketing-communications campaign specifically researched, designed, and executed to reach a diverse target. This might include:
The committee will consider a number of factors, including the extent to which the program was tailored to its target segment, and the extent to which the program is distinct in its approach. The committee will give weight to those programs that demonstrate key insights of the diverse target audience including research and media, as well as the success of the program.
