May 16, 2018
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.
March 20, 2018
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.
March 15, 2018
In this full-day class, students will create their own journeymaps, using the arts-informed method Caleb Brown developed. Participants will be challenged to find customer-focused solutions to a real problem their business (or their client’s business) is facing.
February 15, 2018
SOLD OUT
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.
January 30 – March 27, 2018
This 8-week course will focus on creative that works and rewards and what it takes to make it.
January 25, 2018
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.
December 7, 2017
In this course we’ll explore the evolution of programmatic advertising. This will include the history of Programmatic as well as overviews of key technologies like SSPs, DSPs, Ad Servers, Ad Networks, DMPs and Trading Desks.
November 9, 2017
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.
October 19, 2017
This class is designed to help you re-focus and simplify your digital marketing strategy through the lens of performance marketing. We will also dive into the most under-utilized free analytics services that can be used to inform creation of your social media campaigns.
July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.