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Category Archives: Fall 15

Maximizing Strengths for Leadership

Class, Fall 15, PastBy The Ad ClubJanuary 3, 2016

March 31, 2016

The most successful seasoned executives have a well-defined leadership brand and a very effective way of managing relationships in the workplace.

Social Media for the C-Suite

Class, Fall 15, Masters, PastBy The Ad ClubSeptember 30, 2015

December 10, 2015
In this course, we’ll take a step back and look at the role social media plays in the lives of consumers, as well as its role in the building of brands.

Introduction to UX Design for the Brand Experience

Class, Creative, Fall 15, PastBy The Ad ClubSeptember 28, 2015

December 2 & 9, 2015
Every interaction with a brand is part of the overall user experience. Well designed touch-points offer opportunities to build and strengthen brand resonance.

Building a Strong Media Plan: Finding the Right Balance Between Traditional & Digital

Class, Fall 15, Media, PastBy The Ad ClubJuly 16, 2015

OCTOBER 7, 2015
With an ever expanding number of digital options, traditional media are under increasing scrutiny to justify their place on the plan.

Copywriting Essentials+

Class, Creative, Fall 15, PastBy The Ad ClubJuly 16, 2015

October 28, 2015
This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t.

So You Want to Be an Account Supervisor?

Class, Fall 15, PastBy The Ad ClubJuly 16, 2015

October 29, 2015
Moving to the Supervisor level in Account Management is one of the biggest steps an account person makes in their career.

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