Creative Concepts What’s this course about? Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. Your ability to concept, and generate ideas on all platforms, stages and screens are what sets you apart. This course will help you learn how to come up with ideas and how…
Creative Concepts What’s this course about? Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. Your ability to concept, and generate ideas on all platforms, stages and screens are what sets you apart. This course will help you learn how to come up with ideas and how…
Oct 1, 8, 15, 22, & 29 | Nov 5, 12, & 19
This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own.
October 29, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.
October 30, 2019
Design Thinking is one of the most effective tools big brands (Jet Blue, Apple, and Google, to name a few) use to build unforgettable experiences for their customers. If you’re tasked with problem solving for your organization, this hands-on workshop will leave you with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.
November 21, 2019
Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic? Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest.