Managing Up, Down, and Sideways… And Coming Out on Top
February 16, 2017
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.
Social Media Analytics: How to Develop, Measure and Optimize Your Social Media Campaigns
January 26, 2017
This class is designed to help you re-focus and simplify your digital marketing strategy through the lens of performance marketing. We will also dive into the most under-utilized free analytics services that can be used to inform creation of your social media campaigns.
Content Marketing 201
November 10, 2016
From B2B to CPG and everywhere in-between, big brands and small businesses are building and measuring integrated content marketing programs in totally new ways.
Copywriting Essentials+
October 21, 2016
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t.
Building Digital Marketing Strategies That Work
October 20, 2016
In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand.
Creative Concepts – Fall 2016
October 18 – December 13, 2016
In this class you will learn the art of persuasion expressed through creativity. We will discuss what works, what doesn’t and why through trial and error. Advertising is a contact sport and it can only be learned by doing.
Introduction to User Experience (UX) Design
September 28 – October 12, 2016
When people say they are experience designers – what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.
Affiliate Marketing 2.0: How Top Brands Are Rethinking and Refocusing Affiliate Programs
July 27, 2016
Affiliate marketing has a clouded past. The nuances of the channel are not understood by many marketers and many companies have turned their program entirely over to networks who have financial conflicts of interest.
Creative Concepts – Summer
June 15 – August 10, 2016
The industry has radically changed in the last five years. The big idea is no longer just about creating something that fits in a box. It’s about making new boxes to create the stories and experiences that make a positive impact in the world.
Stepping up to Management: Advancing Your Marketing and Team Leadership Skills
June 8 – June 22, 2016
Advancing your marketing and team leadership skills is a continuous endeavor as you seek to grow your career from one stage to the next. This course is designed for both agency-side and client-side marketers with 3-5 years in account management/marketing communications departments.