November 9, 2017
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.
October 19, 2017
This class is designed to help you re-focus and simplify your digital marketing strategy through the lens of performance marketing. We will also dive into the most under-utilized free analytics services that can be used to inform creation of your social media campaigns.
July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.
September 21 – November 9, 2017
Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose.
June 28, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.
June 14, 2017 – July 19, 2017
This course is designed for entry-level account people at external and in-house agencies. The assumption underlying the course is that account people must be a key part of the strategic and creative process and that effective account folks who have a point of view drive agency excellence.
September 19 – October 3, 2017
This course will provide insights, tools and learning on all aspects of becoming an outstanding Account Manager and strengthening agency relationships.
May 10, 2017
This class will focus on making teams more effective and productive by building on the strengths of each team member and understanding the core principles of strong team-building and leadership. We’ll explore the importance of open, honest communication as we practice ways to successfully deal with conflict and gain agreement.
March 30, 2017 – May 25, 2017
SOLD OUT
This 8-week course invites you to imagine what’s next in the value exchange between people and brands. Whether you’re a current Creative who wants to build your portfolio or someone who’s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.
March 2, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.