Managing Up, Down & Sideways
February 13, 2018
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.
Creative Concepts – Spring
April 2, 9, 16, 23, 30, May 7, 14, 21
This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own.
Presenting With Impact (July)
July 10, 2019
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.
Copywriting Essentials
April 4, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.
Digital Marketing Strategy and Activation
May 1 & 8, 2019
In this class, we’ll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we’ll help you figure out how you can activate your brand in the digital world.
Digital Marketing Strategy and Activation
February 13 & 27, 2019
In this class, we’ll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we’ll help you figure out how you can activate your brand in the digital world.
Advanced Copywriting
June 13, 2019
Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic? Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest.
Evaluating Creative: Get the Best from Your Creative Team
July 17, 2019
When done right, creative evaluation reveals how well a piece of creative resonates with its intended audience and provides valuable lessons that impact future work. This workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against your brief, asking the right questions, giving productive feedback, and understanding and valuing team members roles.
Mastering Social Media and Emerging Technology
SEPTEMBER 12, 2019
Social media is no longer new. But how consumers are consuming content is always changing. Come join us for a half-day session that unpacks social media, both paid and organic content, influencers, and the tech experiences that inspire us as we strive to develop programs for our own businesses. You will be actively participating in this class through hands on activities like creating social strategies, reviewing influencers, and more.
Writing Creative Briefs That Lead to Brilliance
September 25, 2019
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.