Creative Concepts – Spring

What’s this course about?

This 8-week course will explore how to build a culture-driven campaign through traditional and non-traditional mediums.

This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers.

Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own. You will benefit from the expertise of guest speakers from top agencies, and have the opportunity to share your work and have your portfolio critiqued as you develop it.

Classes run for two hours, one evening a week for eight weeks.

What will you learn?

Here are a few of the topics we’ll cover:

• The Intersection of strategy, creativity and technology
• Finding the Tension
• Making it Work
• Building the Deck
• Presenting Your Work

Guest speakers will be invited to share their wisdom.

Who will be teaching the course?

Cristin Barth

Director, Content

Allen & Gerritsen

Cristin started at a&g about a year ago, jumping into virtually every account the agency services. She spent the past 6 years of her career at Arnold Worldwide working on accounts such as Carnival Cruise Lines, TRUTH, CDC Tobacco-free, Avocados From Mexico, Progressive Insurance, Jack Daniels, Santander, Centurylink, National Association of Realtors, as well as being a pivotal piece to new business efforts. Specializing in social media and content strategy, she strives to touch every part of the process. Cristin has spent equal amounts of time in the Creative and Strategy Departments and has finally settled into her role at a&g that allows for both. Whether she’s writing a campaign strategy, flying a drone, running around with a camera or cutting a video, she stops at nothing to say yes to every ask and find creative solutions to every problem.