Video Content Strategy & Development

What’s this course about?

Anybody can create video these days… just like anybody can cook. However, there is a noticeable difference between a steak prepared by Wolfgang Puck and one prepared at home (at least for most of us). The same goes for video, even though it does seem easy when watching Tasty clips or the Food Network!

In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.

The 101 agenda will include:

• Multi-platform video strategies
• Developing video content for various budget options
• Production tips for maximizing value
• Post-production expectations for tiered deliverables
• Syndication options for different distribution channels

Who will be teaching the course?

Eran Lobel

CEO/Executive Producer

ELEMENT Productions

Eran founded ELEMENT in 1998 and grew it into one of New England’s largest independent full-service production, post production and integrated content companies working with internal and external agencies for brands such as Nike, Subway, SNHU, Dunkin Donuts, UMass, VistaPrint, Fidelity, Verizon and the Celtics.  He leads a talented team of producers, directors, editors, writers, designers and strategists who produce award-winning commercials, web videos, television programs and documentaries.

Eran is passionate about multi-platform video content marketing, syndication and leveraging innovative video technologies for both production and distribution. He values storytelling, the creative development process and producing scalable communications. Using those values, he has produced over 10,000 video projects to date.

Eran is a founding board member of both FILMA and the Massachusetts Production Coalition (MPC) and is an active member on both The Ad Club and the City Year Boston boards. He is a graduate of UMass Amherst and received an MBA from Boston University.