Going from Good to Great in Account Management

What’s this course about?

Account Managers play a pivotal role in contributing to the creative and strategic process. It is critical they understand how to communicate and work as a team with their agency counterparts to achieve their company’s marketing goals.

This course, Going from Good to Great in Account Management, will provide insights, tools and learning on the critical aspects of becoming an outstanding Account Manager and strengthening agency relationships. It’s designed for Account people at in-house as well as external agencies

Course Overview

This course is structured as three 3-hour sessions (2-5pm). It consists of training, interactive discussions and role-plays based on real life challenges.

The following topics will be covered in the course:

• Key Attributes of the best account managers
  • Top “20” list
  • Going from good to great- how do you get there?

• Being the brand steward-your role in managing/growing the brand
  • What makes brands successful and why do brands fail?
  • Getting to know your customer
  • Crafting a creative brief that leads to excellent work
  • Presenting a brief to the agency team

• The creative process-how to contribute to great work
  • Your role in the process
  • Being an advocate for the work
  • The importance of organization and preparation
  • Delivering feedback

• Communication style analysis
  • Defining your communication style and that of your counterparts
  • How to adapt your style

• The client relationship, how to make the most successful partnership between client, account management and creative
  • Keys to developing successful relationships
  • Getting to great work

Who will be teaching the course?

Denise Rosenblum

Founder & CEO

Dynamic Development

Denise Rosenblum is the President and Founder of Dynamic Development, a training company that specializes in developing employees to become stronger communicators, managers and leaders. Denise works with companies to create an environment where employees feel valued as a result of career development, training, feedback and coaching.

Denise has over 25 years of professional development and marketing experience having worked at global companies including McCann Erickson, Young and Rubicam, Hill Holliday and Arnold Worldwide.

Denise is a seasoned trainer, speaker, executive coach and an expert in communication skills, customer service and management and leadership development. She has excellent insight into people’s strengths and opportunities for growth.