Copywriting Essentials

What’s this course about?

This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Do bring in a project that’s giving you agita. It’ll be part of our practical problem-solving!

What we cover:

• Mining strategies

• Concepting

• Working with visuals

• Elements of tone

• A bit of editing and grammar where necessary!

Who should take this course?

Junior to mid-level Copywriters for internal to external agencies.

Who will be teaching the course?

Daisy Scott

Creative Director

Daisy Scott is an award-winning writer in commercial, educational and entertainment media. In advertising, she’s worked on American Express, McDonald’s, New England Conservatory, Alere, Ocean Spray, The Steppingstone Foundation, Boston Lyric Opera, Stride Rite, Hannaford, and alllllllll the banks that Bank of America used to be, among many, many, oh God so many others. She’s written for the Emmy-winning children’s public television series “Arthur” and “Peep,” produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, and on television in China.