What’s this course about?

Advancing your marketing and team leadership skills is a continuous endeavor as you seek to grow your career from one stage to the next. This course is designed for both agency-side and client-side marketers with 3-5 years in account management/marketing communications departments. It will help participants leverage and further the fundamentals they’ve already developed in order to advance successfully.

Topics covered in this class include:

• Advancing in a marketing communications and client management role, moving from a “base” to a “more experienced” level
• The importance of insights in the process of media/marketing/creative brief development
• The definition of “client management” – what does it really mean? How to build successful internal/external relationships and effectively lead, collaborate and delegate
• Leadership and management basics – the importance of listening, self-awareness and empathy in leadership development; optimizing your personal brand

This three-part class consists of both instructive and highly interactive formats where class participation and idea sharing will be expected. Cross-industry best practices will be shared as well as real-world case study scenarios. Light homework assignments will be provided to encourage engaged learning between classes.

In the course, participants will learn from experienced, successful marketing/brand strategists who’ve been there and currently prepare members of their teams for career advancement.

Who should take this course?

Agency and client-side marketers with 3-5 years experience in account management and/or marketing communications departments

Who will be teaching the course?

Lisa Badeau

Senior Director of Marketing & Communications

Boston Children’s Hospital

Lisa is a 25-year veteran of marketing and advertising and has held leadership positions at various firms in Boston. Currently Senior Director of Marketing & Communications at Boston Children’s Hospital, Lisa oversees brand and marketing communications, creative services and content strategy. After an extensive agency-side career Lisa has found her passion at Boston Children’s, helping to ensure that the brand story for the best pediatric hospital in the world is known and understood by each and every family in search of the best care for their child. A native of the Boston area, Lisa is thrilled to have the privilege of working alongside best-in-class clinicians, scientists and researchers who are leading the advances that allow children with complex and rare conditions to live longer, more fulfilling lives.  Prior to her role at Boston Children’s Hospital, Lisa was Managing Director at Boathouse where she led the account management team in addition to managing various client relationships. Before joining Boathouse, Lisa was a Partner at Accenture where she was the practice lead for the Insight and Strategy Group within Accenture Interactive. Before joining Accenture, Lisa worked for Hill Holliday for 10 years where she was most recently EVP/Group Account Director, leading strategic marketing communications planning for several retail and healthcare clients. Across her career, Lisa has served as a trusted marketing partner to clients including Target, AT&T, CVS/Health, Minute Clinic, Cigna Healthcare, Harvard Pilgrim Health Care, and Toys R Us. In addition to her current role at Boston Children’s, Lisa enjoys spearheading talent development initiatives and team mentoring. She is also on the Board of Trustees for Crossroads for Kids, a 75-year old leadership and development program for under-resourced youths in the Boston area. Here, Lisa also serves as the marketing sub-committee chairperson. A graduate of UNC-Chapel Hill (sharing her campus years with Michael Jordan who went on to become a bit more famous than Lisa), Lisa lives on the South Shore with her husband and three sons.

Steve Briggs

SVP, Account Director

Hill Holliday

Steve is a 27-year veteran of the marketing business and has been at Hill Holliday for 11+ years.  He currently runs several accounts at Hill – Great Wolf Lodge, Capella University and Harvard Pilgrim Health Care.  At Hill he also helped launch the award-winning America Runs on Dunkin’™ campaign which, during his 8+ year account tenure, won honors across myriad creative and media categories.  Prior to Hill Holliday, Steve’s agency experience includes working on Ocean Spray, TJ Maxx, BMW, and Boston’s Institute of Contemporary Art accounts.  On the client side, he was responsible for Asia-Pacific marcom at Digital Equipment Corporation and was Brand Director at ecommerce startup Fairmarket.  Steve is the vice chairman of the Board of Directors for the World Ocean School charity and is a youth lacrosse coach.  A graduate of UVM, he lives in Hingham MA with his wife, Mary, and 2 kids – Robbie (15) and Lily (13).

Barb Reilly

Managing Partner/Executive Director

Arnold Worldwide

Barb Reilly is a Managing Director at Arnold Worldwide where she’s worked for 17 years. During this time, she’s managed a large group of accounts overseeing all marketing communications for John Frieda, Jergens, Curel, RBS/Citizens Bank, Huntington Bank, Santander and Vertex Pharmaceuticals. She also led the charge for the much-talked-about JetBlue Airways for their first 2 years in operation. In addition, at Arnold and at Houston Effler Herstek Favat, Barb has worked on breakthrough campaigns for the anti-smoking businesses, starting with the Massachusetts Department of Public Health Anti-Smoking account, the FDA Anti-Tobacco business which then led to the Truth account win.  These “Movement” campaigns were some of the first of their kind in the country, and more importantly, have proven to reduce smoking rates and save lives.
 
She’s worked on a variety of other brands throughout her career, such as Ocean Spray Cranberries, Gillette, Silk Soy Milk, Fairwinds Gourmet Coffee and Cadillac.   Barb also leads the agency’s philanthropic efforts, “Arnold Gives Back”, overseeing all charitable giving and pro bono work for organizations such as Make-A-Wish, City Year, Horizons For Homeless Children, Dana-Farber, Home Base, Climate Reality Project and Year Up.

Over the years, she and her team are the recipients of multiple awards including:

Emmy, EFFIES, Cannes Lion, Hatch Awards and Addys.

She’s been Chairman of the Board of The Ad Club. She has guest taught at Babson College’s Graduate School of Management and sits on the American Marketing Association’s EFFIE Steering Committee. She is on the Board of Crescent Ridge Dairy, the American Heart Association’s GO RED for Women and the Mass General Hospital’s ‘Mission Gratitude’.  Barb was recently named in the list of Ad Club’s “ Boston’s Top 100 Most Admired Women” and BBJ’s Women of Influence.

She hails from Boston, but claims she lost the accent when she attended American University in DC. She came back up to Boston again to “work by day and attend school by night” to pursue her B.S in Business Communications at Northeastern University. She’s a proud wife and mom to two beautiful girls and the laziest yellow lab you’ve ever met. In her spare time she is an avid skier and casual runner, swimmer, biker and golfer. She is most commonly heard saying, “Life is good”.