Creative Concepts

The bad news: Creativity isn’t something you can learn. The good news: You don’t need to learn it – you were born with it.

Everyone has creativity inside them. What you can learn is how to flex your creative muscles harder, and more quickly separate good ideas from mediocre. And just like any other skill, the more you practice the better you get.

This course provides an opportunity to do just that. We’ll discuss ways to think about problems from various angles, push solutions beyond their obvious form, and combine creativity with strategy to develop concepts that support solid, insightful campaigns.

Each class will provide a chance to share and discuss your work with your instructor and your peers, as well as hear from occasional guest speakers from related disciplines such as digital, social, and account management.

Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:

• How to use a creative brief
• Concepting: Getting started and keeping it going
• Refining ideas into campaign concepts
• The power of collaboration
• Putting together a solid portfolio