Creative Concepts

What’s this course about?

Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. Your ability to concept, and generate ideas on all platforms, stages and screens are what sets you apart. This course will help you learn how to come up with ideas and how to bring them to life. You may be an accomplished presenter, be strategic, and have strong interpersonal skills, but at the end of the day ideas rule. Your ideas are your currency. Your ideas will get you a raise, get you promoted, get you a new job and new opportunities.

This online course will meet once a week in the evening for two hours over a period of eight weeks. You’ll work in all mediums, including digital, social, experiential, and traditional, because you must be a hybrid talent. We’ll be discussing how to think like a customer, what an idea is and is not, how to come up with ideas, how to collaborate, and how to bring an idea to life. You’ll be sharing your work as you develop your ideas for class assignments and your personal portfolio.

Who will be teaching the course?

Mark Philip

VP, Group Creative Director

Digitas

For the last 15 years, Mark has pushed brands’ creative boundaries to help them break through and find relevance with today’s consumers. He often combines digital innovation with traditional marketing to create unique sweet spots for his clients, and in the process, his work has been recognized by every major industry award show and publication includingThe One Show, Clio, D&AD, Effies, Lürzer’s Archive and Cannes where he’s won 5 Lions. But he still considers his 6-year-old son his best work to date even though he’s yet to win any awards.

Current and past clients have included: JFK Presidential Library, Royal Caribbean, Gatorade, LG, AB-Inbev, MLBPA, Tropicana, Coca-Cola, and Hanes