Copywriting Essentials

Past

October 29, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

Advanced Copywriting

Past

November 21, 2019
Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic? Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest.