Creative Concepts

What’s this course about?

This 8-week course invites you to imagine what’s next in the value exchange between people and brands. Whether you’re a current Creative who wants to build your portfolio or someone who’s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.

You’ll explore ideas across different media with a singular purpose. You will have the chance to share your work as you develop your ideas for class assignments and your personal portfolio.

Classes meet once a week in the evening for two hours over a period of eight weeks. Here are a few of the topics we’ll cover:

• Understanding creative strategy and concepting
• Making work that works
• Selling and presenting yourself and your ideas
• Addressing your clients’ real business problems and goals

Guest speakers will be invited to share their wisdom.

Who will be teaching the course?

Mark Philip

VP, Group Creative Director

Digitas

For the last 15 years, Mark has pushed brands’ creative boundaries to help them break through and find relevance with today’s consumers. He often combines digital innovation with traditional marketing to create unique sweet spots for his clients, and in the process, his work has been recognized by every major industry award show and publication includingThe One Show, Clio, D&AD, Effies, Lürzer’s Archive and Cannes where he’s won 5 Lions. But he still considers his 6-year-old son his best work to date even though he’s yet to win any awards.

Current and past clients have included: JFK Presidential Library, Royal Caribbean, Gatorade, LG, AB-Inbev, MLBPA, Tropicana, Coca-Cola, and Hanes