Creative Concepts

What’s this course about?

Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose. Whether you’re a current creative who wants to build your portfolio or someone who’s thinking about becoming a creative, this course will help you learn how to come up with ideas and how to bring them to life. You may be an accomplished presenter, be strategic, and have strong interpersonal skills, but at the end of the day ideas rule. Your ideas are your currency. Your ideas will get you a raise, get you promoted, get you a new job and new opportunities.

This 8-week course will meet once a week in the evening for two hours over a period of eight weeks. Each week you’ll get an in-class assignment, and a take home assignment. You’ll work in all mediums, including digital, social, experiential, and traditional, because you must be a hybrid talent. We’ll be discussing how to think like a customer, what an idea is and is not, how to come up with ideas, how to use improv and collaborate, and how to bring an idea to life. You’ll be sharing your work as you develop your ideas for class assignments and your personal portfolio.

Who will be teaching the course?

Karen Hite

Creative Director

Hill Holliday

Karen Hite is currently a Creative Director at Hill Holliday. Karen’s 20+ years of experience have taken her from coast to coast, having worked at Wieden + Kennedy and Leo Burnett among other agencies large and small. She has art directed and led work for a range of clients including Starbucks, Target, Bank of America, and Hyatt.