Creative Concepts

What’s this course about?

Great creative work always does two things: It works and it rewards. It works by delivering on a communication goal whether it’s awareness or clicks or likes/comments/shares/hearts. And it rewards people for their time with a smile, a laugh or a strum of the heartstrings. This 8-week course will focus on creative that works and rewards and what it takes to make it.

Developed specifically for current creatives who want to beef up their portfolio or people looking to make the jump into creative, this course will challenge students to generate and execute ideas across all forms of media. In-class and take-home assignments will focus on thinking fast while class critiques will give students direction in honing their ideas into portfolio-worthy pieces. Guest speakers and critiquers from Boston agencies will stop in to give their takes on the work.

Who will be teaching the course?

Mike Heid

Associate Creative Director/Writer

Sleek Machine

Mike Heid is an Associate Creative Director/Writer at Sleek Machine in Boston. He has more than 10 years of experience working at agencies in Boston and New Orleans. He also has a wide range of experience working on national and international brands including Dunkin’ Donuts, Liberty Mutual, Chili’s, Boston Celtics, The New Orleans Saints and Century 21. Mike’s work has been recognized on the national, regional and local level and he was also featured in the book Creative Process Illustrated.  

Mike has a BA in Advertising from Penn State and a MA from The University of Texas, completing the Texas Creative portfolio program.