Creative Concepts – Summer
July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.
Creative Concepts – Fall
September 21 – November 9, 2017
Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose.
Copywriting Essentials
June 28, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.