What’s this course about?

After building a strategy and populating your system with content, it’s important to understand which metrics can diagnose the health of what you’ve built. In this session, we’ll discuss how to set performance goals, how to measure the effectiveness of your content, and dive deeper into the paid side of social media and content distribution so you can show the value of these platforms to your bottom line.

Takeaways:

• Ability to set social media & content goals based on business objectives
• Understanding of key social measurement metrics based on initiative
• High-level understanding of the differences between paid and organic social & content program types
• Ability to map performance metrics back to social strategies to optimize

Who will be teaching the course?

Chris Gil

Associate Director of Digital Performance, Social & Content Systems

Arnold Worldwide

At Arnold, Chris is an Associate Director within the Social Content Systems team. Here, he works as a digital performance strategist helping to develop, measure and optimize our client’s digital media campaigns. He has worked on clients including Carnival Cruise Lines, CenturyLink, and University of Phoenix.

Jane Shclover

Sr. Associate Social & Content Systems

Arnold Worldwide

Jane is a Senior Associate in Arnold’s Social & Content Systems group working primarily on Santander Bank, Carnival Cruise Line, and CFP Board. With a background in Business and Mathematics, she supports the niche Digital Performance team in driving meaningful content system measurement across the digital space.