Designing The Right Social Content

What’s this course about?

Once you understand how to build a social media and content strategy, it’s essential that you populate it with the right content. Editorial longform, social content, and influencer networks can all help populate the system to keep it moving; understanding how to use different types of content to achieve your goals, and how to figure out what your brand has permission to talk about will ensure you see success.

In this workshop, we’ll discuss how to map out an approach for your brand that allows you to build a content roadmap, based on your brand’s social and content strategy.

Takeaways:

• Ability to draft high-level strategic editorial calendar with appropriate themes
• Knowledge of how to deploy influencer programs to expand content reach
• Ability to design a branded digital content program
• Understanding of content types (longform, video, canvas, etc.) and how to strategically deploy them

Lydia Leavitt

Editorial & Content Director, Social & Content Systems

Arnold Worldwide

Lydia is the Editorial & Content Director on the Social & Content Systems team at Arnold where she specializes in content strategy, editorial, creative content concepting, influencer and social strategy. With a background in journalism, she works to create and package consumer content in social and marketing environments with clients like Pantene, CoverGirl, CenturyLink, Papa Johns and Qualcomm.