Copywriting Essentials+

What’s this course about?

This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Got a project that’s giving you agita? Bring it in: we learn from the real real world, too.

What we cover:

• Mining strategies
• Concepting
• Elements of tone
• Editing
• Working with visuals
• A little bit of grammar

Junior to mid-level copywriters for internal or external agencies.

Daisy Scott

Creative Director

Daisy Scott is an award-winning writer in commercial, educational and entertainment media. In advertising, she’s worked on American Express, McDonald’s, Gillette, Ocean Spray, Boston Lyric Opera, Stride Rite, New England Conservatory, Hannaford, Wright Express and alllllllll the banks that Bank of America used to be, among many, many, oh God so many others. She’s also written for the Emmy-winning children’s public television series “Arthur” and “Peep,” produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, and on television in China.