Building a Strong Media Plan: Finding the Right Balance Between Traditional & Digital
OCTOBER 7, 2015
With an ever expanding number of digital options, traditional media are under increasing scrutiny to justify their place on the plan.
Copywriting Essentials+
October 28, 2015
This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t.
So You Want to Be an Account Supervisor?
October 29, 2015
Moving to the Supervisor level in Account Management is one of the biggest steps an account person makes in their career.