{"id":542,"date":"2019-02-25T16:35:08","date_gmt":"2019-02-25T16:35:08","guid":{"rendered":"https:\/\/theadclub.org\/womens2019\/?p=542"},"modified":"2019-04-13T03:49:11","modified_gmt":"2019-04-13T03:49:11","slug":"melanie-boulden","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/womens2019\/2019\/02\/25\/melanie-boulden\/","title":{"rendered":"Melanie Boulden"},"content":{"rendered":"<div class=\"stripe stripe-style-5\" style=\"background-position: top;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 0px;padding-bottom: 0px;margin-top: 0px;margin-bottom: 0px\"><div class=\"wpb_row wf-container full-width-wrap\" style=\"padding-left: 40px;padding-right: 40px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 64px; height: 64px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\" vc_box_border_grey \" src=\"https:\/\/events.theadclub.org\/womens2019\/wp-content\/uploads\/sites\/67\/2019\/03\/Melanie_Boulden-300x300.jpg\" width=\"300\" height=\"300\" alt=\"Melanie_Boulden\" \/>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 24px; height: 24px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  speaker-title\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><strong>Melanie Boulden<br \/>\nGlobal\u00a0Head of\u00a0Marketing and Brand Management<br \/>\nReebok<br \/>\n<\/strong><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 48px; height: 48px;\"><\/div>\n<div class=\"vc_separator wpb_content_element vc_el_width_50 vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span>\n\t\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\n\n<div class=\"gap\" style=\"line-height: 32px; height: 32px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 32px; height: 32px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p>As a member of Reebok\u2019s executive leadership team, Melanie holds the most senior marketing role within the company. She is responsible for Reebok\u2019s marketing vision, strategy and execution globally. Melanie joined the organization in May 2018 to spearhead the brand\u2019s revitalization, reigniting Reebok\u2019s connection to fitness, pop culture, fashion and entertainment.<\/p>\n<p>Prior to joining Reebok, Melanie was Senior Vice President of Global Marketing at Crayola. She led the company\u2019s marketing organization in the areas of consumer insights, product innovation, portfolio management, marketing communications and consumer affairs. Previously, she spent eight years at Kraft Foods in various positions of increasing responsibility. Melanie also held senior marketing roles at Henkel Consumer Goods and was selected for a global expat assignment at Henkel\u2019s headquarters in D\u00fcsseldorf, Germany.<\/p>\n<p>Melanie received a Bachelor of Science degree from Iowa State University. She was captain of the women\u2019s basketball team and the 1994 Female Student-Athlete of the Year for her accomplishments on and off the basketball court. She received her Master of Business Administration from The University of Iowa, with concentrations in marketing and finance.<\/p>\n<p><span style=\"font-size: 14px;\">\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 64px; height: 64px;\"><\/div>\n\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QZ8ugcAGWdE?start=1031&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 64px; height: 64px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/span>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Global\u00a0Head of\u00a0Marketing and Brand Management<br \/><strong>Reebok<\/strong><\/p>\n","protected":false},"author":2,"featured_media":607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speakers-2019"],"featured_image_src":"https:\/\/events.theadclub.org\/womens2019\/wp-content\/uploads\/sites\/67\/2019\/04\/WLF_Video_Melanie_Boulden.jpg","featured_image_src_square":"https:\/\/events.theadclub.org\/womens2019\/wp-content\/uploads\/sites\/67\/2019\/04\/WLF_Video_Melanie_Boulden.jpg","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/womens2019\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/media\/607"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/womens2019\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}