{"id":122,"date":"2020-11-12T19:27:45","date_gmt":"2020-11-12T19:27:45","guid":{"rendered":"https:\/\/theadclub.org\/vitalsigns2020\/?page_id=122"},"modified":"2020-12-07T20:55:26","modified_gmt":"2020-12-07T20:55:26","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/vitalsigns2020\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<p class=\"p1\"><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 75px; height: 75px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p class=\"p1\">\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 6px; height: 6px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-133\" src=\"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-content\/uploads\/sites\/79\/2020\/11\/VITAL-SIGNS-lockup-02-300x86.png\" alt=\"\" width=\"426\" height=\"122\" srcset=\"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-content\/uploads\/sites\/79\/2020\/11\/VITAL-SIGNS-lockup-02-300x86.png 300w, https:\/\/events.theadclub.org\/vitalsigns2020\/wp-content\/uploads\/sites\/79\/2020\/11\/VITAL-SIGNS-lockup-02-1024x295.png 1024w, https:\/\/events.theadclub.org\/vitalsigns2020\/wp-content\/uploads\/sites\/79\/2020\/11\/VITAL-SIGNS-lockup-02-768x221.png 768w, https:\/\/events.theadclub.org\/vitalsigns2020\/wp-content\/uploads\/sites\/79\/2020\/11\/VITAL-SIGNS-lockup-02-1536x442.png 1536w, https:\/\/events.theadclub.org\/vitalsigns2020\/wp-content\/uploads\/sites\/79\/2020\/11\/VITAL-SIGNS-lockup-02-2048x589.png 2048w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/><\/h3>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">A marketing conference exploring all that is new around health and wellness.<\/span><\/h5>\n<h3><span style=\"font-weight: 400;\">December 9th, 2020 <\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>12:30 Registration and Networking<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>12:45 Welcome Remarks<br \/>\n<\/strong><span style=\"font-weight: 400;\"><strong>Kathy Kiely<\/strong> | President, The Ad Club<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>12:50 <b>A New<\/b> <b>Marketing Mindset<br \/>\n<\/b><\/strong><b><\/b><strong>Raja Rajamannar <\/strong>| <span style=\"font-weight: 400;\">CMO &amp; President of the Healthcare Business, Mastercard<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a brave new world. If we want to be part of a prosperous future, we must embrace the current uncertainty, focus on our obligation to our consumers and consider what we can do to make a positive impact. Raja will talk about transformation, technology and traditional marketing\u00a0<\/span><span style=\"font-weight: 400;\">along with the changes MasterCard is making to adapt to the post-Covid environment, including its growing footprint in healthcare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1:10 <b>The Race to Cure Mental Health Services<br \/>\n<\/b>Kathy Klingler <\/strong><span style=\"font-weight: 400;\">| Chief Consumer Experience &amp; Marketing Officer,<br \/>\nBlue Cross Blue Shield of MA<\/span><\/p>\n<div id=\":ka.ma\" class=\"Mu SP\" data-tooltip=\"November 16, 2020 at 2:14:23 PM UTC-5\"><span id=\":ka.co\" class=\"tL8wMe EMoHub\" dir=\"ltr\">With demand for mental health services only increasing as the pandemic continues, Kathy will talk about the programs that are needed to de-stigmatize and remove obstacles to accessing mental health care services. She will share the innovative BCBSMA initiatives\u00a0and the marketing strategy and campaign that ensured their members knew about available mental health support and resources.\u00a0<\/span><\/div>\n<div id=\":kb.ma\" class=\"Mu SP\" data-tooltip=\"November 16, 2020 at 2:14:24 PM UTC-5\">\n<div id=\":kb.at\" class=\"xH\"><\/div>\n<p><span id=\":kb.co\" class=\"tL8wMe EMoHub\" dir=\"ltr\">A\u00a0panel discussion will follow exploring the behavioral health spectrum, the importance of telehealth in the ability to scale the services, and a consumer-focused personal perspective.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>1:25 Panel Discussion<br \/>\n<\/strong><b><span style=\"font-weight: 400;\"><strong>Moderator:<\/strong> <strong>Kathy Klingler <\/strong>| Chief Consumer Experience &amp; Marketing Officer,<br \/>\nBlue Cross Blue Shield of MA<\/span><\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><span style=\"font-weight: 400;\"><strong>Dr. Gregory Harris<\/strong> | Associate Medical Director for Behavioral Health, BCBSMA<br \/>\n<strong>Trenni Kusnierek<\/strong> | Sports Anchor\/Reporter, NBC Sports Boston<br \/>\n<strong>Mary Modahl<\/strong>\u00a0| CMO, Amwell<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1:50 Seismic Shifts<br \/>\n<\/strong><b><span style=\"font-weight: 400;\"><strong>Diane Bartoli<\/strong><\/span><\/b><span style=\"font-weight: 400;\"> | Vice President &amp; <\/span><span style=\"font-weight: 400;\">General Manager, epocrates, athenahealth<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The arrival of COVID-19 created a seismic shift in every aspect of daily life, and doctors are no different.\u00a0 We\u2019ve seen significant shifts in the way clinicians interact with available tools and resources, and the way patients consume medical information through digital and social channels.\u00a0 All these changes require us to think differently about how we engage with clinicians, what messages they prioritize, etc.\u00a0 How have we shifted our marketing efforts in this environment, and is traditional marketing likely to return in a post-COVID world?<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2:05 Intermission<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2:20 <b>Behind the Mask: A Post-Covid Era Emerges<\/b><br \/>\n<\/strong><b>Brian R<\/b><strong>obinson<\/strong> <span style=\"font-weight: 400;\">| Global Chief Strategy Officer, Havas Health<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Havas Health, the <\/span><span style=\"font-weight: 400;\">world\u2019s largest health and wellness network, has embarked on a study, Behind the Mask, to identify new opportunities to fulfill the promise of 21st century health and wellness. <\/span><span style=\"font-weight: 400;\">What will the world look like on the other side of the pandemic?\u00a0 Brian will give you a glimpse. <\/span><span style=\"font-weight: 400;\">He\u2019ll share predictions about permanent changes, with a focus on technology, and what those changes imply for the future of healthcare communications and brand building.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2:40 <b>Building Businesses Not Brands<\/b><br \/>\n<\/strong><b><span style=\"font-weight: 400;\"><strong>Jason White<\/strong> | CMO, Curaleaf<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Not long ago, cannabis was illegal in this country. Today it\u2019s a legitimate and essential business, and one that just posted big wins across the country on election night. As CMO for the largest cannabis company in the U.S., Jason is at the intense center of the massive new industry taking shape. He\u2019s working to map out a more equitable and balanced industry and to create a brand based on values and vision. He\u2019ll share his perspective and insights on the unique challenges around gaining cultural acceptance of medical and recreational cannabis, the social justice opportunities, and the marketing of the Curaleaf brand. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3:00 <b>Like Moneyball for Healthcare<\/b><br \/>\n<\/strong><span style=\"font-weight: 400;\"><strong>Leigh Householder<\/strong> | EVP, Managing Director, Omnichannel Strategy, Syneos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What would we do differently if we could see healthcare interactions clearly rather than through the lens of conventions and\u00a0 traditions in the category?\u00a0 Leigh focuses on how to use the principles of behavioral science combined with data to speed the changes needed in this unprecedented time. She will share some of the actionable insights that can inspire creativity and lead to the development of communications programs that get results. It\u2019s a game-changing strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3:20 Intermission<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3:30 <b>Bose Will Put You to Sleep <\/b><br \/>\n<\/strong><span style=\"font-weight: 400;\"><strong>Jack Yu<\/strong> |\u00a0 Product Line Manager, Bose Corporation<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sleep plays a critical role in physical health and brain function. And no matter what keeps you up at night, Bose now has a solution without side effects. Jack will talk about the Bose Health focus on digital tech solutions to augment or replace prescription sleep meds. The highly acclaimed Bose Sleepbuds II just launched in October along with exclusive safe and effective audio content to promote relaxation and help with sleep. After this year, we all need a pair!\u00a0 <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3:55 <b>Where Does it Hurt<\/b>?<br \/>\n<\/strong><span style=\"font-weight: 400;\"><strong>Norman de Greve<\/strong> | CMO, CVS Health<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CVS Health is a brand that truly lives by its purpose: <\/span><i><span style=\"font-weight: 400;\">helping people on their path to better health.<\/span><\/i><span style=\"font-weight: 400;\"> The first step is to look for the consumer\u2019s pain points: What is preventing them from being healthier? Access? Cost? Complexity? By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what\u2019s good for the health of your customer is also good for the health of your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4:25 Closing Remarks<br \/>\n<span style=\"font-weight: 400;\"><strong>Kathy Kiely<\/strong> | President, The Ad Club<\/span><br \/>\n<\/strong>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A marketing conference exploring all that is new around health and wellness. December 9th, 2020 &nbsp; 12:30 Registration and Networking &nbsp; 12:45 Welcome Remarks Kathy Kiely | President, The Ad Club &nbsp; 12:50 A New Marketing Mindset Raja Rajamannar | CMO &amp; President of the Healthcare Business, Mastercard It\u2019s a brave new world. If we&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-122","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/pages\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/pages\/122\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/vitalsigns2020\/wp-json\/wp\/v2\/media?parent=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}