{"id":865,"date":"2018-05-10T16:01:05","date_gmt":"2018-05-10T16:01:05","guid":{"rendered":"https:\/\/theadclub.org\/rosoff2018\/?p=865"},"modified":"2018-05-10T19:28:01","modified_gmt":"2018-05-10T19:28:01","slug":"winfree-swenson-gorrall-blake-erin","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/rosoff2018\/2018\/05\/10\/winfree-swenson-gorrall-blake-erin\/","title":{"rendered":"Blake Winfree &#038; Erin Swenson Gorrall"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\">Blake Winfree &amp; Erin Swenson Gorrall<\/h2>\n<p style=\"text-align: center;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;MullenLowe&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4801,&quot;3&quot;:&#091;null,0&#093;,&quot;9&quot;:0,&quot;10&quot;:0,&quot;12&quot;:0,&quot;15&quot;:&quot;arial,sans,sans-serif&quot;}\">MullenLowe<\/span><\/p>\n<p style=\"text-align: center;\">\n<div class=\"hr-thin\"><\/div>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 35px; height: 35px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/rosoff2018\/wp-content\/uploads\/sites\/59\/2018\/05\/BlakeWinfreeErinSwensonGorrall_300x300.png\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/rosoff2018\/wp-content\/uploads\/sites\/59\/2018\/05\/BlakeWinfreeErinSwensonGorrall_300x300.png 300w, https:\/\/events.theadclub.org\/rosoff2018\/wp-content\/uploads\/sites\/59\/2018\/05\/BlakeWinfreeErinSwensonGorrall_300x300-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 35px; height: 35px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\\nCreative Director Blake Winfree and Director of Communications Planning Erin Swenson were having a lot of great conversations about diversity in the ad industry but were frustrated that they were just that\u2014conversations. After taking their discussions to SXSW with a panel called \u201cCan Creativity Trump Racism?\u201d, they were invited to present at the Cannes Lions International Festival of Creativity in 2016. Rather than just reiterating the panel\u2019s content to a bigger audience, they seized the opportunity of a global stage to introduce an actionable diversity program and invite the entire industry to join.\\n\\nThey assembled a team in MullenLowe\u2019s Boston office and launched the 25forty Project (25fortyproject.com) with the goal of exposing 1,000 students to advertising as a career (25 agencies working with 40 students each). The initiative is based on the realization that, whether due to a lack of awareness or of opportunity, young people from diverse backgrounds are not aspiring to careers in advertising.\\n\\nBlake, Erin, and Account Executive Bayla Werman drove 25Forty to a successful inaugural year with seven agencies raising their hands to participate, each executing a creative campaign and\/or a speaker series in collaboration with a local school.\\n\\nMullenLowe Boston partnered with Boston Arts Academy and the Record Co., a nonprofit music incubator, which resulted in the campaign \u201cBoston Music Is\u201d and the original song and music video \u201cFeels Like Home,\u201d which won Video of the Year (Unsigned Artist) at the Boston Music Awards 2017.\\n\\nCampaigns were judged by industry professionals and the winning schools, partnered with Crispin Porter Bogusky, Pereira &amp; O\u2019Dell and MullenLowe, were awarded a $10,000 donation.\\n\\nThe relationships forged, awareness generated, and effects on the schools\u2019 communities were extraordinary and set up the team for an even stronger second year, which is already in progress.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:961,&quot;3&quot;:&#091;null,0&#093;,&quot;9&quot;:0,&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Creative Director Blake Winfree and Director of Communications Planning Erin Swenson were having a lot of great conversations about diversity in the ad industry but were frustrated that they were just that\u2014conversations. After taking their discussions to SXSW with a panel called \u201cCan Creativity Trump Racism?\u201d, they were invited to present at the Cannes Lions International Festival of Creativity in 2016. Rather than just reiterating the panel\u2019s content to a bigger audience, they seized the opportunity of a global stage to introduce an actionable diversity program and invite the entire industry to join.<\/span><\/p>\n<p style=\"text-align: center;\">They assembled a team in MullenLowe\u2019s Boston office and launched the 25forty Project (25fortyproject.com) with the goal of exposing 1,000 students to advertising as a career (25 agencies working with 40 students each). The initiative is based on the realization that, whether due to a lack of awareness or of opportunity, young people from diverse backgrounds are not aspiring to careers in advertising.<\/p>\n<p style=\"text-align: center;\">Blake, Erin, and Account Executive Bayla Werman drove 25Forty to a successful inaugural year with seven agencies raising their hands to participate, each executing a creative campaign and\/or a speaker series in collaboration with a local school.<\/p>\n<p style=\"text-align: center;\">MullenLowe Boston partnered with Boston Arts Academy and the Record Co., a nonprofit music incubator, which resulted in the campaign \u201cBoston Music Is\u201d and the original song and music video \u201cFeels Like Home,\u201d which won Video of the Year (Unsigned Artist) at the Boston Music Awards 2017.<\/p>\n<p style=\"text-align: center;\">Campaigns were judged by industry professionals and the winning schools, partnered with Crispin Porter Bogusky, Pereira &amp; O\u2019Dell and MullenLowe, were awarded a $10,000 donation.<\/p>\n<p style=\"text-align: center;\">The relationships forged, awareness generated, and effects on the schools\u2019 communities were extraordinary and set up the team for an even stronger second year, which is already in progress.<\/p>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 35px; height: 35px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><b>MullenLowe<\/b><\/p>\n","protected":false},"author":2,"featured_media":871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[11],"class_list":["post-865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-individuals","tag-individuals"],"featured_image_src":"https:\/\/events.theadclub.org\/rosoff2018\/wp-content\/uploads\/sites\/59\/2018\/05\/BlakeWinfreeErinSwensonGorrall_300x300.png","featured_image_src_square":"https:\/\/events.theadclub.org\/rosoff2018\/wp-content\/uploads\/sites\/59\/2018\/05\/BlakeWinfreeErinSwensonGorrall_300x300.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/rosoff2018\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/posts\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/posts\/865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/media\/871"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/categories?post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/rosoff2018\/wp-json\/wp\/v2\/tags?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}