{"id":86,"date":"2018-07-27T20:26:11","date_gmt":"2018-07-27T20:26:11","guid":{"rendered":"https:\/\/theadclub.org\/retail2018\/?page_id=86"},"modified":"2018-08-08T21:13:15","modified_gmt":"2018-08-08T21:13:15","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/retail2018\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-8 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\">Agenda<\/h1>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t&nbsp;<\/p>\n<p><b>3:00 <\/b><span style=\"font-weight: 300;\">Registration<\/span><\/p>\n<p><b>3:30<\/b> <b>Welcome Remarks&nbsp;<\/b><span style=\"font-weight: 300;\">| Kathy Kiely, President, The Ad Club<\/span><\/p>\n<p><b>3:35<\/b> <b>This End up&#8230;Which End?<\/b><span style=\"font-weight: 300;\"> Industry insights: Sarah Martinez, VP Industry Lead Retail, Oath<\/span><\/p>\n<p><b>3:45<\/b> <b>Winning with Innovation&nbsp;<\/b><span style=\"font-weight: 300;\">| Karthik Vish, VP Marketing, Macy\u2019s with Sarah Martinez, Oath<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Macy\u2019s, one of the country\u2019s largest advertisers, will discuss how advertisers can give consumers the gift of a stress-free holiday with innovative ad formats that offer personalization and utility. Karthik will share Macy\u2019s innovation successes and advise on the next gen ad formats and intent data that are the keys to their strategy.<\/span><\/p>\n<p><b>4:05<\/b> <b>Experience is Everything<\/b><span style=\"font-weight: 300;\"> | James Connell, VP ECommerce and Customer Experience, Roots + Allison Khurana, Head of Direct to Consumer Marketing, New Balance + Haley Nadas, Head of Brand Development, Wayfair<br \/>\nModerator: Sam Thompson, Senior Managing Director, Progress Partners<\/span><\/p>\n<p><span style=\"font-weight: 300;\">It\u2019s a new retail world and Customer Experience, the strategic priority for retail brands today, cuts across all consumer touch points. Smart brands are putting data to work to develop engaging, personalized, branded consumer experiences. Our panel will dig into the new opportunities to grow and deepen their relationships with customers.<\/span><\/p>\n<p><b>4:35<\/b> <b>Thinking Outside the Box <\/b>|&nbsp;<span style=\"font-weight: 300;\">Cheryl Kaplan, President, M.Gemi with Karen Kaplan, Chairman &amp; CEO, Hill Holliday<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Made the old way and sold the new way is a winning formula for this Boston-based footwear start-up. A laser focus on personalization and a unique customer experience drives their success. E-commerce, bricks and mortar, and even gelato trucks, this brand is breaking new retail ground on all fronts. <\/span><\/p>\n<p><b>5:00<\/b><span style=\"font-weight: 300;\"> Cocktail and Networking Reception<\/span>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Agenda &nbsp; 3:00 Registration 3:30 Welcome Remarks&nbsp;| Kathy Kiely, President, The Ad Club 3:35 This End up&#8230;Which End? Industry insights: Sarah Martinez, VP Industry Lead Retail, Oath 3:45 Winning with Innovation&nbsp;| Karthik Vish, VP Marketing, Macy\u2019s with Sarah Martinez, Oath Macy\u2019s, one of the country\u2019s largest advertisers, will discuss how advertisers can give consumers the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-86","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/pages\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/pages\/86\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/retail2018\/wp-json\/wp\/v2\/media?parent=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}