[vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”220″ margin_top=”-26″ padding_left=”40″ padding_right=”40″ type=”4″ bg_position=”top” bg_repeat=”no-repeat” bg_cover=”false” bg_attachment=”false” padding_top=”40″ padding_bottom=”40″ parallax_speed=”0.1″ margin_bottom=”40″ bg_color=”#ff671f” bg_image=”https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg” enable_parallax=”false” css=”.vc_custom_1555862479430{margin-bottom: 40px !important;background-color: #ff671f !important;}”][vc_column]
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Lindsay Sutton<\/b><\/p>\n
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AVP Digital Strategy Lead<\/b><\/em><\/p>\n John Hancock Financial Services<\/b><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]Lindsay Sutton is driven by the consumer mindset and how and why individuals consume content in today\u2019s world. She grew up, professionally, alongside social media and the inseparable duo that is social and content which has been the foundation of her career. It is this duo that Lindsay has harnessed, proving how they can build a brand and deliver on real business objectives, everyday. Through her passion for social media, she regularly develops social\/content strategies, ideates on creative ideas that are social at their core, content partnerships and influencer programs.<\/p>\n Lindsay leads Digital & Content for The John Hancock Brand. In her role she oversees all consumer digital strategy for the brand and their emerging apps. Leading the streamlining of all digital channels, social, and content through storytelling.<\/p>\n Before John Hancock, Lindsay,\u00a0as the regional lead of Social Strategy for both their Boston and Detroit offices,\u00a0spent her days (and nights) building programs at DigitasLBi for Harley-Davidson, Memorial Sloan Kettering, PUMA, and Dunkin\u2019 Donuts. As part of the DigitasLBi family, she spent time working on Goodyear, Aflac, Ahold, Buick, Blackberry, Bully Boy, Cessna, Goodyear, Lenovo, and Victoria\u2019s Secret. Lindsay has won many creative awards over the years from Clio\u2019s to her all time favorite of being named one of Boston Business Journal\u2019s \u201c40 under 40.\u201d<\/p>\n Prior to joining DigitasLBi, Lindsay was active in the Boston start-up community working and developing marketing, social media and content strategies at two notable companies: Currensee and MediaSilo. Lindsay holds a\u00a0BS in Business Administration and Marketing from the University of New Hampshire and a MA in Integrated Marketing Communication from Emerson College. And if you\u2019re looking for a rush, Lindsay moonlights as a Spin instructor and mom to her twin boys, Finn and Lukas.<\/p>\n <\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner] [\/vc_column_text][vc_column_text css=”.vc_custom_1573147654939{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}”]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Come join us for an online class that unpacks a social media strategy, both paid and organic content, influencers, and the experiences that inspire us as we strive to develop programs for our own businesses.<\/p>\n","protected":false},"author":34,"featured_media":807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upcoming","category-9","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2020\/04\/upwards.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2020\/04\/upwards.png","author_info":{"display_name":"mason","author_link":"https:\/\/events.theadclub.org\/pd\/author\/mason\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Questions?<\/strong><\/span><\/h3>\n
Contact Molly Sullivan
\nand Tom Petersen
\nat molly@adclub.org and tom@adclub.org<\/h4>\n