{"id":754,"date":"2019-11-07T03:01:06","date_gmt":"2019-11-07T03:01:06","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=754"},"modified":"2021-03-24T18:10:46","modified_gmt":"2021-03-24T18:10:46","slug":"evaluating-creative-and-giving-productive-feedback-feb-11-2020","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2019\/11\/07\/evaluating-creative-and-giving-productive-feedback-feb-11-2020\/","title":{"rendered":"Evaluating Creative &#038; Giving Productive Feedback (May 13, 2020)"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;220&#8243; margin_top=&#8221;-26&#8243; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221; css=&#8221;.vc_custom_1555863045675{margin-bottom: 40px !important;background-color: #ff671f !important;}&#8221;][vc_column]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Evaluating Creative: How to Get the Best from Your Creative Team<\/span><\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p>Creative evaluation is an important part of the communications process and is essential to developing the best creative solutions possible. When done right, it reveals how well a piece of creative work resonates with its intended audience and provides valuable lessons that impact future work. This online workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against your brief, asking the right questions, giving productive feedback, and understanding and valuing team members roles.<\/p>\n<p>Topics discussed in this class include:<\/p>\n<ul>\n<li>A strong strategy results in breakthrough creative \u2013 give feedback based on the agreed upon strategy and communicate what you want to achieve<\/li>\n<li>Your creative team is a valuable partner \u2013 collaboration is essential to success<\/li>\n<li>Value the respective roles and points of view of creative and marketing<\/li>\n<li>Give objective feedback from the customer\u2019s perspective<\/li>\n<li>A clear process and tools help everyone give and receive better feedback<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who should take this course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<p>Anyone in a position to evaluate creative and provide feedback to the Creative(s) who developed the work.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 40px; height: 40px;\"><\/div>[vc_row_inner][vc_column_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;468&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Patricia Hambrick<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Principal and Founder<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>The Hambrick Group<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\">Patricia Hambrick has been an active member of The Ad Club faculty since 2006. Her teaching experience began in 2001 at Boston University\u2019s Questrom School of Business. She continues teaching there as a professor of graduate and undergraduate courses in Global Strategic Marketing, Brand Management and Core Marketing. She is consistently rated one of the top professors in the business school.<\/p>\n<p>For over 20 years, Patricia has helped shape corporate visions and develop pioneering strategies that build lasting brand reputations for Fortune 500, as well as early stage companies. In all of her assignments, Patricia has played a major role in leading and educating organizations to think and act differently thereby taking their business to the next level and better connect with consumers of today.<\/p>\n<p>Patricia is recognized as one of the most influential women in marketing, and over her career has won numerous awards including Ad Age\u2019s Most Influential People in Marketing. A competitive triathlete, marathoner and sculler, Patricia has a BS degree from the University of California at Berkeley and a MBA from the Thunderbird School of Global Management in Arizona.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1555866029319{margin-bottom: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Dates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1573147654939{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>May 13, 2020<br \/>\n<\/strong><em>9:30am &#8211; 3:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1555866036386{margin-bottom: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1573147597057{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$550<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$640<\/em><\/h4>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p><center><br \/>\n<a class=\"btn btn-medium btn-grey btn-radius\" href=\"https:\/\/theadclub.growthzoneapp.com\/ap\/Events\/Register\/ZP14lNGp\">Register Here<\/a><\/center><\/p>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1555865968469{margin-bottom: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588190454908{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Online, Powered By<\/h4>\n<p style=\"text-align: center;\"><a class=\"dt-pswp-item\" href=\"https:\/\/www.logmeininc.com\/\" rel=\"https:\/\/www.logmeininc.com\/\" data-dt-img-description=\"\" data-large_image_width=\"400\" data-large_image_height=\"207\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-800 size-medium\" src=\"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2020\/04\/CMO_LMI_Logo-1-e1589929896385-300x133.png\" alt=\"\" width=\"300\" height=\"133\" srcset=\"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2020\/04\/CMO_LMI_Logo-1-e1589929896385-300x133.png 300w, https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2020\/04\/CMO_LMI_Logo-1-e1589929896385.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">May 13, 2020<\/span><br \/>When done right, creative evaluation reveals how well a piece of creative resonates with its intended audience. This online workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against your brief, asking the right questions, giving productive feedback, and understanding and valuing team members&#8217; roles.<\/p>\n","protected":false},"author":2,"featured_media":268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[10],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-10","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/accountsupervisor.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/accountsupervisor.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}