{"id":730,"date":"2019-06-22T19:22:17","date_gmt":"2019-06-22T19:22:17","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=730"},"modified":"2019-10-09T19:27:44","modified_gmt":"2019-10-09T19:27:44","slug":"creative-concepts-fall-2019","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2019\/06\/22\/creative-concepts-fall-2019\/","title":{"rendered":"Creative Concepts &#8211; Fall 2019"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; margin_top=&#8221;-26&#8243; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221; css=&#8221;.vc_custom_1560478715581{margin-bottom: 40px !important;background: #ff671f url(https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg?id=220);}&#8221;][vc_column]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Creative Concepts<\/span><\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Fall 2019<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]This 8-week course invites you to imagine what\u2019s next in the value exchange between people and brands. Whether you\u2019re a current Creative who wants to build your portfolio or someone who\u2019s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.<\/p>\n<p>You\u2019ll explore ideas across different media with a singular purpose. You will have the chance to share your work as you develop your ideas for class assignments and your personal portfolio.<\/p>\n<p>Classes meet once a week in the evening for two hours over a period of eight weeks. Here are a few of the topics we\u2019ll cover:<\/p>\n<ul>\n<li>Understanding creative strategy and concepting<\/li>\n<li>Making work that works<\/li>\n<li>Selling and presenting yourself and your ideas<\/li>\n<li>Addressing your clients\u2019 real business problems and goals<\/li>\n<\/ul>\n<p>Guest speakers will be invited to share their wisdom.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;732&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Mark Philip<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>VP, Group Creative Director<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>Digitas<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">For the last 15 years, Mark has pushed brands\u2019 creative boundaries to help them break through and find relevance with today\u2019s consumers. He often combines digital innovation with traditional marketing to create unique sweet spots for his clients, and in the process, his work has been recognized by every major industry award show and publication includingThe One Show, Clio, D&amp;AD, Effies, L\u00fcrzer&#8217;s Archive and Cannes where he\u2019s won 5 Lions. But he still considers his 6-year-old son his best work to date even though he\u2019s yet to win any awards.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Current and past clients have included: JFK Presidential Library, Royal Caribbean, Gatorade, LG, AB-Inbev, MLBPA, Tropicana, Coca-Cola, and Hanes <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1560478998677{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Dates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1567735160540{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>OCT 1, 8, 15, 22, &amp; 29<\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong>NOV 5, 12, 15 &amp; 19<\/strong><\/h4>\n<h4 style=\"text-align: center;\"><em>6:00pm &#8211; 8:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1560479022776{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1563902583886{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$550<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$695<\/em><\/h4>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p style=\"text-align: center;\"><a class=\"btn btn-medium btn-grey btn-radius\" href=\"https:\/\/theadclub.growthzoneapp.com\/ap\/Events\/Register\/4pVDMyXL\">Register Here<\/a><\/p>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1560479030538{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_gmaps link=&#8221;#E-8_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&#8221; css=&#8221;.vc_custom_1561231984531{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1567976688404{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Digitas<\/h4>\n<p style=\"text-align: center;\">40 Water St., 16th Floor, Boston, MA 02110<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">Oct 1, 8, 15, 22, &#038; 29 | Nov 5, 12, &#038; 19<\/span><br \/>\nThis course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we\u2019ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own. <\/p>\n","protected":false},"author":2,"featured_media":269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[10],"tags":[],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-10","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/copywriting.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/copywriting.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}